​Senior Marketing Executive

Digital Marketing Execution and Branding Reinforcement

• Manage a unified editorial calendar across social media (Facebook, Instagram, LinkedIn, YouTube), the website, and e-newsletters.

• Oversee paid search (Google Ads) and paid social campaigns (Meta Ads, Zalo Ads, etc)

• Manage and update the school website 

• Keep relationships with relevant media agencies and journalists to maintain public relations for the school. 

• Ensure brand guidelines are applied consistently across all internal and external communication platforms.

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Offline Marketing Management

• Create event plans and liaise with related internal and external parties to organize various-scale events on-site, off-site, and online events, such as Open Day 

• Work closely with graphic designers/vendors to run offline marketing campaigns, including OOH advertising, merchandise production, and creating marketing collateral

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Integrated Marketing Strategy & Planning

• Annual Plan Development: work with Head of Marketing, Admissions & Communication to create and implement an Integrated Marketing Communications (IMC) Plan that aligns all digital, print, and event channels with the school’s vision.

• Conduct market research and competitor analysis to refine parent personas and positioning within the local and international landscape.

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Lead Generation & Admissions Support

• Execute automated email workflows and digital campaigns to nurture leads and support the admissions team in meeting enrollment KPIs.

• Build relationships with relocation agencies, corporate partners, and influencers to broaden the school's reach.

• Bachelor’s degree preferred (Marketing, Communications, Business, or related fields)

• 3–5 years of marketing experience, preferably in the education sector or a professional services environment.

• Experience with online advertising platforms (Facebook Ads, Google Ads) is preferred

• Ability to take photos and videos; basic editing skills are required

• Basic design skills (Canva, Adobe Photoshop/Illustrator, or similar tools)

• Good communication skills in English

• Creative, proactive, detail-oriented, and responsible

• Good organisational and time-management skills, ability to work independently and collaboratively

• Competitive salary 20 days annual leave + 3 sick leave days per year

• International and friendly working environment

• Opportunities for growth and professional development